SRH is a lifestyle. Not a brand. Our mission has always been to crush hipsters and bring back hardcore.
"SRH started in 1991 with two guys from Mission Beach who just wanted to do things our own way," says co-founder Kevin Zinger. "For over 25 years, we have worked with some of the most legendary athletes and musicians and tried to bring you clothing, events, and lifestyle that is true to our So Cal roots. This lifestyle is who we are and the next phase of us bringing SRH back is because we love it and we believe the world needs a brand that goes against the watered down corporate crap that is being shoved down our throats. Love us, or hate us, we are genuine and unapologetic in our approach or our love for true So Cal culture."